Factors that Reflect the Preferred Fashion Styles of Japanese and American University Students
Abstract:
Fashion styles that university students choose reflect their country’s culture and the time period. While Japanese students have a tendency to choose styles that are similar to others, American students’ style is more varied as a result of the country’s diversity. In our study, we asked the following questions: How do Japanese and American University students use their style to represent their identity? How influential are trendsetters’ roles in Japanese and American fashion consumerism? We conducted a survey of 200 Japanese and American university students. Our results show that that American students prefer the fit of clothing to be comfortable. On the other hand, Japanese students have a tendency to express their ideas and individuality through the design and color of clothing. Furthermore, we discovered that Japanese students’ style appears to be decided on during high school and college; however, personal style is established in middle school and high school for American students. Also, because fashion strongly reflects the influence of media, the fashion that trendsetters wear influences the year’s trends in Japan, while in America, trendsetters through media have almost no influence. Nonetheless, it was clear that in Japan, trendsetters’ influence in fashion through media is reflected strongly.
Fashion styles that university students choose reflect their country’s culture and the time period. While Japanese students have a tendency to choose styles that are similar to others, American students’ style is more varied as a result of the country’s diversity. In our study, we asked the following questions: How do Japanese and American University students use their style to represent their identity? How influential are trendsetters’ roles in Japanese and American fashion consumerism? We conducted a survey of 200 Japanese and American university students. Our results show that that American students prefer the fit of clothing to be comfortable. On the other hand, Japanese students have a tendency to express their ideas and individuality through the design and color of clothing. Furthermore, we discovered that Japanese students’ style appears to be decided on during high school and college; however, personal style is established in middle school and high school for American students. Also, because fashion strongly reflects the influence of media, the fashion that trendsetters wear influences the year’s trends in Japan, while in America, trendsetters through media have almost no influence. Nonetheless, it was clear that in Japan, trendsetters’ influence in fashion through media is reflected strongly.
大学生が選ぶファッションのスタイルはその国の文化や時代を反映している。日本の学生はアメリカの学生とは異なり、みな同じようなスタイルを選ぶ傾向にある。一方アメリカは多民族文化のため、学生のファッションの好みはそれぞれ異なっている。この研究では日米の大学生は個人的なスタイルを通してどのように自分のアイデンティティーを表現しているのか。そして消費者としての大学生にトレンドセッターはどのような影響を及ぼしているのかについても追及した。日米の大学生200名へのアンケート調査の結果、アメリカの学生は着心地のいい服を好む一方、日本の学生はデザイン・色を考え、自分らしさを表現する傾向が強いことがわかった。またそれぞれのスタイルに関しては日本の学生は高校、大学生時代に決まるようだが、アメリカの学生の場合は中学、高校時代に確立することがわかった。また、ファッションはメディアの影響が強く反映するため、トレンドセッターが着るファッションがその年の流行を左右する。アメリカではメディアを通してのトレンドセッターの影響はあまりないが、日本の場合、メディアを通してのトレンドセッターのファッションの影響が強く反映していることがわかった。
Research Questions:
1. How do Japanese and American university students use their style to represent their identity? 2. How influential are trendsetters’ role in Japanese and American fashion consumerism?
|
研究質問
1. 日米の大学生は個人的なスタイルを通してどのように自分のアイデンティティーを表現しているのか。 2. トレンドセッターは消費者としての日米大学生にどのような影響を及ぼしているのか。
|